Zhejiang province's Keqiao district rolls out a series of cultural and tourism experiences for Beijing residents on Nov 14. [Photo / China Daily]

Keqiao, a district in Zhejiang province's Shaoxing city, rolled out a series of local folk opera, landscape and gourmet food tours in Beijing on Nov 14 aimed at attracting Beijing residents during the upcoming Spring Festival in late January.

Folk operas and animation works based on local cultural resources were unveiled at the Beijing event.

A view of the district's landscape. [Photo / China Daily]

Chen Hao, Party secretary of the district, said Keqiao boasts a rich cultural heritage and has produced many notable figures, including renowned writer Lu Xun.

Chen invited Beijing travelers to visit Keqiao to admire its natural beauty and explore the distinctive local textile and fashion industry.

Local tourism products, intangible cultural heritage interactions and gourmet food were on display at the promotion event in Beijing.

Traditional Keqiao folk opera is highlighted during the launch ceremony in Beijing. [Photo / China Daily]