Zhao Rui helps farmers pick peaches in Zhaoquan village, Tianjin, during the harvest season. CHINA DAILY

Just before the Spring Festival of 2025, residents of Zhaoquan village, located in Shuangkou county within Tianjin's Beichen district, received supplies like rice, flour, cooking oil, and other daily necessities.

After graduating from Tianjin Medical University in 2017, Zhao returned to her hometown in Shuangkou town, joining a group of young leaders driving rural revitalization in the region.

In 2021, Zhao's outstanding abilities earned her the position of Party secretary and director of the Zhaoquan village committee.

In May 2024, encouraged by the local district government, Zhao and her colleagues launched video accounts on popular social media platforms like Douyin (the Chinese version of TikTok) and Kuaishou. Through these platforms, which resonate strongly with the younger generation, they aim to explore new opportunities for generating income and advancing the village's development.

"Many young people from the village have moved to cities for work, leaving behind mostly elderly residents," Zhao explained. "Now, they can make video calls."

These videos have not only brought a fresh perspective to the villagers' lives but, more importantly, have put Zhaoquan on the map, attracting investment.

Zhao's social media initiatives have also helped expand the market for the village's agricultural products.

Zhao has also extended her efforts to neighboring areas, using her videos to promote their agricultural products and scenic spots.

Zhao and her team responded quickly, visiting the family that same day. They produced a video for the apricots, which helped the family sell their surplus and eased their burden.

In addition to creating short videos, Zhao and her colleagues have ventured into livestreaming e-commerce as a new way to support the village's development.